Carl Anders Påls, Principal

Anders Pals is one of the founders of Willow Tree Capital and a senior investor with extensive experience in raising funds and investing in a variety of high-tech and mobile start-ups.

As the co-founder and vice president of growth and business development for Fogg Mobile, his extensive achievements here include securing funding of over €10m, sourcing and negotiating contracts with internationally renowned software and hardware tech giants as Hewlett-Packard, Samsung and Huawei.

Anders has worked for a multitude of tech companies starting his career in Digital Equipment Corporation, one of the pioneering software and computer companies, where he secured partnership agreements with early internet players such as Cisco, 3com and Cabletron during the internet dotcom boom years in the late nineties.

He has held various global management roles in sales and marketing across the tech industry including positions at DEC, Ericsson Telecoms and Acision, the inventor of SMS technology. He was also one of the founders of Fogg Mobile, the world’s first global data MVNO, sold to GlobeTouch in 2014.

In 2015, Anders Co-founded Silverlight Global an investment fund listed on the main market of the London Stock Exchange. Anders also serves as a Director on the board of DSX Global, a trading exchange for digital commodities.

He holds various board and advisory roles in a number of startups where he has invested and holds Non-Executive Director roles in a number of others.

He is based in London, UK.